A LEADER IN DIY, LEROY MERLIN IS INCREASINGLY FOCUSING ON HOME DECORATION TO BROADEN ITS OFFERING. THIS NEW POSITIONING MEANS THAT LEROY MERLIN HAS TO KEEP UP WITH ITS COMPETITORS: IKEA, MAISON DU MONDE, HABITAT, NV GALLERY, ROCHEBOBOIS, ETC... BUT HOW CAN IT MAINTAIN ITS LEADING POSITION WHERE OTHERS ARE ALREADY EXCELLING? THROUGH THIS REBRANDING, THE AIM IS TO TAKE LEROY MERLIN FURTHER IN ORDER TO TAKE THEIR CUSTOMERS FURTHER.
